Fuel Better. Perform Better.

ALTAR Nutrition is engineered to keep fuel in your tank so you can go faster, farther and longer than ever before. Our formula provides all the hydration and energy endurance athletes of all levels need to perform at their best - mile after mile, session after session.

Fuel Better Now

Made by endurance athletes, for endurance athletes

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Meet the founder: Conor O’Keeffe

Conor O'Keefe is no stranger to the extraordinary.As an Ultra Endurance Coach and ultra runner, Conor has completed challenges that defy belief.


Including running 32 marathons across 32 counties in 32 days, all while carrying 32 pounds on his back.


His relentless pursuit of human potential and his passion for endurance sports led him to create


ALTAR Nutrition, a formula tested and trusted by those who push beyond the limits of what's
possible.

Learn How ALTAR was born